concept: bridges of hope provides services that create change through education. education in technologies, screening, marketing, and training thus the slogan “affecting change through education” The main symbol is the ribbon that has become a well know symbol that has become a universal symbol of support for any cause. The color has a connection to the symbol for cancer awareness. The symbol being used as negative space also plays to the concept of creating a bridge connecting 2 sides of the diamond shape. The diamond shape also represents strength as the diamond is known as earths strongest natural material. Finally a smile is a simple expressions that is contagious and represents hope and evokes a positive emotion.