Sbitany grew rapidly over a few years where its branding was lacking in a strong identity to represent its retail stores. It was important to create a complete identity that supported the various design collateral for the B2C channels.
A Showcase of various Video Projects created. My main role in these video samples was as creative director making sure that the visual aesthetic and language adhered to the corporate guidelines.
Behind the scenes
Behind the scenes video of a Ramadan cooking show. The amazing results of a limited budget and a crew of 3 (Joseph Saadeh , Sarah Masswadeh & myself)
Palestine in 3000 Photos (timelapse)
Philips Shaver Stop Motion Ad
Sbitany Best Deals Promo Video
Two Hills Design Company
Logo Design using traditional Palestinian embroidery as the construction of the two hills. Two Hills Design is based in Jerusalem hence the Palestinian reference.
Rdeli Delicatessen and Winebar
Rdeli, based in Jerusalem, is one of the few delicatessens to serve pork products in Jerusalem.
Bridges Of Hope
Bridges if Hope is an NGO that was started with the goal of education and training for early cancer discovery.
Al Hambra Event Hall
Al Hambra is an event Hall located in the heart of Jerusalem.
Sbitany Retail Stores
Sbitany is the retail front for A. Sbitany & Sons Co. Ltd. the largest home appliances and electronics network in Palestine. With more than 12 retail locations and 500+ employees, Sbitany carries brands ranging from LG and Philips to Apple and Asus
Icona Internet Radio
Online Radio Station based in Palestine.
Riam is a pharmaceuticals sales and distribution company based in Palestine.
Raed Qudsi Handmade Chocolates
Raya is a marketing and advertising agency based in Nablus.
Borderline Restaurant and Bar, located in the heart of Jerusalem.
Salt Dead Sea Minerals
Concept work for Salt Dead Sea Minerals. The logo design was accepted but the company unfortunately never took off.
LamarFM Internet Radio
LamarFm is an internet radio station based in Palestine serving 24/7 radio online.
GGC (George Garabedian Company) Travel Agency
George Garabedian is a Travel Agency based in Jerusalem serving both incoming and outgoing travel. GGC provides flight arrangements as well as guided tours throughout the Holy Land.
NOC (Nazareth Olive Cosmetics)
NOC is a cosmetics manufacturing company based in Palestine. Their mission is to provide high quality olive oil based products completely sourced and manufactured in Palestine.
Massarweh Consulting is a financial and accounting consulting firm based in Jerusalem. Visit Site > www.massarwe.com
Local Pharmacy based in Jerusalem.
HomePlus is a home accessories brand providing housewares from bathroom accessories to kitchen bowls.
Kidz is a brand that markets and sells mobile phones and tablets catering to a younger audience ages 5-12
Rdeli | Branding
Rdeli required a simple brand identity consisting of logo, Business card, deli paper, sticker, store front design, postcards and menus.
Raed Qudsi Chocolate | Branding
Raed Qudsi Chocolate Branding for gourmet chocolate brand. This project never came to fruition despite the clients enthusiasm for the design. Photography is just for placement and is not my property.
Photograph for preview/placement purposes only
Photograph for preview/placement purposes only
Borderline | Branding
Borderline is a restaurant and bar located in teh heart of east Jerusalem catering to the local community.
Saif Coffee | Branding
Excerpt from website: At Saif coffee we are passionate about the coffee we make, that’s why we use only the finest, highest quality coffee beans from around the world to reach our customer satisfaction. Saif Coffee was born from the hard work of Saif Eddin Sharabati, a businessman with a goal of creating great coffee. The idea came into fruition in 2012 and was started with the idea of providing on one hand, a high quality Turkish coffee that would satisfy all preferences and on the other hand, raise the level and quality of coffee and of coffee culture in the middle east. Along with Turkish coffee we produce espresso coffee and instant turkish coffee.
The Cremisan Wine Estate was founded in 1885 and has been managed by the Salesians since 1891, when the Congregation of Don Bosco started its work in Palestine. Cremisan promotes the value of dialogue and respect for diversity. The proceeds of sales of this wine support the educational and charitable work of the Salesians of the Holy Land.
Vacuum Cleaner | Product Photograhy
Five Boys and a Wheel | Movie Poster
A young father has to help his son out of a petty conflict with the neighbors. As the parents of each respective family are summoned to discuss the issue at hand, the discussions begin to quickly spin out of control, putting the values of the father to test. Set in Aqaba, Jordan, this short film is an Arabic-language adaptation of Raymond Carver's 'Bicycles, Muscles, Cigarettes.'